SUB CATEGORY :

CORPORATE IMAGE & CORPORATE SOCIAL RESPONSIBILITY

ENTRANT COMPANY :

HAVAS CREATIVE INDIA, MUMBAI

TITLE :

INK OF DEMOCRACY

BRAND :

THE TIMES OF INDIA

ADVERTISER :

BENNETT COLEMAN & CO., LTD.

AGENCY :

HAVAS CREATIVE INDIA, MUMBAI

SENIOR VICE PRESIDENT :

AVINASH CHANDRA

CHIEF CREATIVE OFFICER :

ANUPAMA RAMASWAMY

ART DIRECTOR :

RAVINDER KUMAR

COPYWRITER :

SOHAM GHOSH

ACCOUNT DIRECTOR :

ANNIE JOSHI

ENGLISH CONTEXT EXPLANATION :

In India, a purple coloured electoral ink is used to mark every voter’s finger to prevent duplication of votes. It’s a symbol of democracy that people proudly show off on social media post the elections.