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  • SUB CATEGORY :
    BOOKS & PUBLICATIONS
  • ENTRANT COMPANY :
    IMPACT BBDO, DUBAI
  • TITLE :
    THE NEW PRESIDENT
  • BRAND :
    AN NAHAR NEWSPAPER
  • ADVERTISER :
    AN NAHAR NEWSPAPER
  • AGENCY :
    IMPACT BBDO, DUBAI
  • CHAIRMAN :
    DANI RICHA
  • MANAGING DIRECTOR :
    EMILE TABANJI
  • CHIEF CREATIVE OFFICER :
    ALI REZ
  • EXECUTIVE CREATIVE DIRECTOR :
    JOE ABOU KHALED/JOHANNES DEBEER
  • CREATIVE DIRECTOR :
    MARTINO CALIENDO
  • ART DIRECTOR :
    JITHESH NARAYANAN/ANTHONY ASMAR
  • COPYWRITER :
    GHALIA ALWANI/NEAMTALLAH ALAM/MAYA KHORCHID
  • CREATIVE TECHNOLOGIST :
    ADDITION NEW YORK
  • AGENCY PRODUCER :
    TALLY MASSOUH
  • ANIMATOR SPECIAL EFFECTS :
    SHOAIB AHMED
  • STRATEGIC PLANNING DIRECTOR :
    SEBASTIAN ROLAND
  • MEDIA PLANNER :
    AN NAHAR NEWSPAPER
  • MEDIA AGENCY :
    AN NAHAR NEWSPAPER, BEIRUT
  • PR AGENCY :
    IMPACT BBDO, DUBAI
  • ENGLISH CONTEXT EXPLANATION :
    Lebanon had not had a president for two years. No fewer than 13 parliamentary sessions to elect a leader have failed, paralyzing the country, as it continues to free fall towards a failed state status. The country needed a rational figurehead that learned from the past, and did not repeat the same mistakes over and over. For nearly a century, AnNahar Newspaper has consistently pressured politicians and governments for change and reform, and in a move to increase its readership, wanted to prove to the country that it stands for unbiased, balanced journalism with the purpose of serving Lebanon’s best interest. So AnNahar created a groundbreaking initiative: an AI President for Lebanon. Trained on 90 years of AnNahar’s historical data, the AI President dynamically integrates current events and historical lessons to generate potential solutions for Lebanon’s challenges. Every AnNahar issue over the past 90 years was converted into text through OCR, and transformed into data embeddings for analysis. This multi-lingual system generates outputs in English and Arabic, accompanied by custom AI voice and dynamic audio visualizations. By incorporating a comprehensive understanding of Lebanon’s historical and current context, the AI President provides informed, unbiased, and contextually-aware responses to user queries.