SUB CATEGORY :

ART DIRECTION

ENTRANT COMPANY :

UNITED COMMUNICATIONS GROUP, TAIPEI

TITLE :

"THE LAST SUPPER" FOR ANTS

BRAND :

GLOBAL EVEREST CO
(EXCLUSIVE ASIAN DISTRIBUTOR OF ECOGEL)

ADVERTISER :

ECOGEL

AGENCY :

UNITED COMMUNICATIONS GROUP, TAIPEI

CHIEF CREATIVE OFFICER :

MICHAEL DEE

EXECUTIVE CREATIVE DIRECTOR :

KEVIN HUANG

GROUP CREATIVE DIRECTOR :

IVO LEE

ASSOCIATE CREATIVE DIRECTOR :

ASA WU

ART DIRECTOR :

IVO LEE/GWEN CHEN

COPYWRITER :

ASA WU/PATTY CHEN

SENIOR DESIGNER :

BERLINDA KUO

ASSOCIATE ACCOUNT DIRECTOR :

MINDY HUANG

ACCOUNT EXECUTIVE :

ERMOND SIOW

ENGLISH CONTEXT EXPLANATION :

In Taiwan, ants are seen in the kitchen due to the humidity. People try their best to get rid of the ants. To convey the message that ECOGEL Ant Trap eliminates all ants in just “one meal,” We created “The Last Supper for Ants.”

We found ants forming radial patterns with the food at the center. We used different movements of ants to create a natural flow, making static graphics resemble numerous ants marching. We crafted a scene similar to the famous painting 'The Last Supper’ with ants to highlight the ultimate power of ECOGEL.

We elevated ECOGEL's ant-killing effectiveness into an art form.