SUB CATEGORY :

USE OF AUDIO OR VOICE TECHNOLOGY

ENTRANT COMPANY :

BLKJ HAVAS, SINGAPORE

TITLE :

JBL QUANTUM GUIDE PLAY

BRAND :

JBL QUANTUM

ADVERTISER :

HARMAN APAC

AGENCY :

BLKJ HAVAS, SINGAPORE

CHIEF EXECUTIVE OFFICER :

ROWENA BHAGCHANDANI

CO-FOUNDER, CREATIVE PARTNER :

KHALID OSMAN/LESTER LEE

CHIEF CREATIVE OFFICER :

JOJI JACOB

EXECUTIVE CREATIVE DIRECTOR :

GUILHERME MACHADO

ART DIRECTOR :

SUNNY CHUANG

AGENCY PRODUCER :

K CHENG

SENIOR EDITOR :

ADZREEN ISMAIL

BUSINESS STRATEGY DIRECTOR :

FIONA HUANG

ACCOUNT DIRECTOR :

BOON NG

ACCOUNT MANAGER :

VERA COSTAN

ENGLISH CONTEXT EXPLANATION :

JBL is a leader in providing audio solutions to people, but
when it comes to gaming, we're fairly new to the market. Guide Play is a revolutionary audio solution that helps the visually impaired play the most popular games in the world: first person shooter games. Our QUANTUM series is not widely known. Although it offers revolutionary spatial audio and head tracking technology, we were far behind our competitors. The challenge given to us was simple: make gamers take our headphones seriously by building a strong emotional association with gaming while proving functional superiority. The objective was to showcase QUANTUM's incredible technology and position the brand as an enabler of amazing experiences for all.