The FitMyFeet initiative was launched to address the mobility challenges of individuals with clubfoot in India, where over 1.3 million people are affected. Traditional solutions like surgical interventions and custom footwear were either inaccessible or unaffordable for low-income populations. The project aimed to design a low-cost, customizable flip-flop kit priced at USD 2.40, leveraging the centuries-old expertise of India’s street cobbler network. The design needed to align with local tools and techniques while providing dignity and mobility to users.

The creative idea of FitMyFeet works on two levels:
The Design Solution: The FitMyFeet kit is a unique DIY design solution to make custom flip-flops. Packed with two sheets of rubber soles (one hard and one soft), tracing paper and adjustable length straps, this kit allows footwear to be cut to any shape or size.

The Culture Solution: The kit has been uniquely designed to work with the centuries-old tools of the street cobblers of India. Part of the 30-million unorganised workforce of the country, the cobblers allow for a cost-effective means of production and distribution.