SUB CATEGORY :

PRODUCT DESIGN: SUSTAINABLE DESIGN

ENTRANT COMPANY :

TBWA\HAKUHODO INC., TOKYO

TITLE :

TRUE BLUE TEXTILE PROJECT

BRAND :

FOREARTH

ADVERTISER :

KYOCERA

AGENCY :

TBWA\HAKUHODO INC., TOKYO

CHIEF CREATIVE OFFICER :

TAKAHIRO HOSODA

ART DIRECTOR :

YOSHIHIRO KONO

COPYWRITER :

MARIKO TOZAWA

AGENCY PRODUCER :

TAISUKE KUDO

ACCOUNT DIRECTOR :

YUSUKE YASUDA

ACCOUNT EXECUTIVE :

KEISUKE SUZUKI

STRATEGIC PLANNING DIRECTOR :

KIKKAWA ATSUSHI

STRATEGIC PLANNER :

RIHOKO NIKAYA

PLANNER :

HIKARI WATANABE

PR DIRECTOR :

KYOSUKE HASHIMOTO

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

CINEMATOGRAPHER :

SHUNICHIRO YAMAMOTO

CAMERAMAN :

HIROSHI MANAKA/JYUNPEI KATO

EXECUTIVE PRODUCER :

KEISUKE MIZUSAKO

FILM PRODUCER :

YUTA MATSUDA

PRODUCTION MANAGER :

SHU UENO/SEONGGWANG OH

BACKGROUND OVERVIEW :

The apparel industry is the second-largest consumer of water in the world. In response to this issue, Kyocera developed the "FOREARTH" waterless printer, which reduces water usage in fabric production by 99%. However, there was little interest in addressing water issues within the apparel industry, making it challenging to bring the printer to the market.