The ‘Check-Cup’ campaign addressed a critical health need in Indonesia for an estimated 83 million women (age above 20 years). Because breast cancer awareness and self-examination rates remain low. Since many women are unsure what to feel for.

A simple powerful innovation: Kopi Kenangan, a homegrown leading coffee chain designed The ‘Check-Cup’ to be Simple, Widely-Accessible and Credible.

SIMPLE: The ‘Check-Cup’ tactile silicone coffee-cup sleeve embossed with a 2cm coffee-bean bump. That mimicked the size of a potential early breast cancer lump, demonstrating how it feels. Thereby empowering women to perform regular and effective breast self-exams knowing what to feel for.

WIDELY-ACCESSIBLE: The QR code on the sleeve helped women find out more about breast cancer, how to perform self-exams and get support. Especially useful for those on-the-go, as well as for sharing with other women.

CREDIBLE: The nationwide campaign launched in October 2024 - coincide with the Breast Cancer Awareness Month in Jakarta. A collaborative event with LovePink, an Indonesian non-profit organisation focused on breast cancer awareness and managed by cancer survivors

In one month, the ‘Check-Cup’ surpassed expectations. And achieved its core objective: to raise Indonesian women’s awareness of the need for early breast cancer detection.