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  • SUB CATEGORY :
    BRAND COLLATERAL & PUBLICATIONS
  • ENTRANT COMPANY :
    CHEIL PENGTAI BEIJING, BEIJING
  • TITLE :
    THE TOUCH ANNUAL REPORT
  • BRAND :
    ORBIS HONG KONG
  • ADVERTISER :
    ORBIS
  • AGENCY :
    CHEIL HONG KONG, HONG KONG
  • CHIEF CREATIVE OFFICER :
    PAUL CHAN
  • EXECUTIVE CREATIVE DIRECTOR :
    LILI JIANG
  • CREATIVE DIRECTOR :
    IVAN AU
  • ASSOCIATE ART DIRECTOR :
    KAVIENG CHENG
  • COPYWRITER :
    PAUL CHAN/KERRY FAN
  • BACKGROUND OVERVIEW :
    Around the world, millions of visually-impaired people can only see the world through their hands.

    As 90% of all visual loss can be prevented or treated, our goal was to remind people of our work and, in doing so, encourage them to support us.

    The Touch Annual Report served as a powerful reminder that for many, touch is the primary means of navigating their surroundings.

    By using heat-sensitive ink, we transformed the traditional annual report into a tactile, interactive experience that goes beyond just static content.

    This allowed readers to engage with the content on a deeper level, giving them a unique perspective of experiencing the world through touch.

    By bringing attention to this often overlooked aspect of life for the visually-impaired, Orbis successfully raised awareness about the challenges faced by this community and underscored the importance of supporting initiatives aimed at improving their quality of life.

    The Touch Annual Report also highlighted Orbis' mission to prevent and treat visual loss.

    By engaging partners, sponsors, business leaders and politicians through this unique medium, the report sparked conversations, fostered empathy and ultimately encouraged support towards a more inclusive society for all individuals, regardless of their visual abilities.