To remain relevant, Coke Studio, in its 7th year in the Philippines, needed to find an innovative way to connect with the next generation of music fans.

In the past few years, there’s been a growing appetite for nostalgia among Gen Z. For them Vinyl holds a unique place as both a badge and a unique way to experience music.

With ‘Video Vinyl’ Coca-Cola used the power of design to bring to life the collaboration of musicians on the canvas of vinyl, by evolving it from an audio-only medium into an Audio-Visual experience.

Coke Studio’s limited-edition Video Vinyl used the Zoetrope technique, one of the earliest forms of animation, to bring vinyl record artwork to life when spun. Working with illustrators Vanilla Chi, Rakhmat Jaka, Mathieu Labrecque, the Vinyls were peppered with easter eggs that authentic fans would appreciate.

By infusing the vintage vinyl with a modern twist, Coke Studio crafted a flipbook for the digital age of music, creating a mesmerizing visual experience alongside the music.

Video Vinyl helped elevate the existing catalogue of Coke Studio songs into collector’s edition memorabilia, increased engagement with Coke Studio and grew brand affinity amongst Gen Z Audiences.