SUB CATEGORY :

SOCIAL FILM SERIES

ENTRANT COMPANY :

GEEK PICTURES INC., TOKYO

TITLE :

SMALL MOMENTS, BIG FOR THE HEART.

BRAND :

MCDONALD'S

ADVERTISER :

MCDONALD'S COMPANY (JAPAN), LTD.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

HIROSHI SASAKI

ART DIRECTOR :

AKIHIRO HAMABE/URAURAURACHAN

COPYWRITER :

REI HANADA

ILLUSTRATOR :

URAURAURACHAN

PLANNER :

REI HANADA/KAZUKI TORIKOSHI

FILM PRODUCTION COMPANY :

GEEK PICTURES INC., TOKYO

DIRECTOR :

URAURAURACHAN

FILM PRODUCER :

NAOHIRO TANIMURA

PRODUCTION MANAGER :

TSUKASA OWADA/TAKUJI KOBAYASHI

SOUND PRODUCTION COMPANY :

MELODY PUNCH, TOKYO

MUSIC PRODUCER :

KOTARO MARUHASHI

ENGLISH CONTEXT EXPLANATION :

This commercial uses the Japanese children’s song called Akatonbo (or “Red Dragonflies”) as background music.
This song has been familiar to almost everyone in Japan since they were small, and it is reminiscent of the evening. Our goal is to evoke a realistic feeling of daily life through amination.