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  • SUB CATEGORY :
    SOCIAL COMMERCE
  • ENTRANT COMPANY :
    LEO VIETNAM, HO CHI MINH CITY
  • TITLE :
    ENJOY THE SMOOTHNESS
  • BRAND :
    HEINEKEN®
  • ADVERTISER :
    HEINEKEN®
  • AGENCY :
    LEO VIETNAM, HO CHI MINH CITY/ LEPUB APAC, MILAN/
    LEPUB APAC, SINGAPORE
  • CHAIRMAN :
    BRUNO BERTELLI
  • CHIEF EXECUTIVE OFFICER :
    KATE BAYONA-GARCIA
  • MANAGING DIRECTOR :
    HANH KANSSEN
  • CHIEF CREATIVE OFFICER :
    PAOLO GARCIA/BRUNO BERTELLI/CRISTIANA BOCCASSINI/
    MIHNEA GHEORGHIU
  • EXECUTIVE CREATIVE DIRECTOR :
    CYRIL LOUIS
  • CREATIVE DIRECTOR :
    YUSTE DE LUCAS/RUDY ZULKIFLY/SERGEY MAST/
    BAO NGUYEN NGUYEN
  • ART DIRECTOR :
    OSCAR GUTIERREZ/TRANG NGUYEN/RAVEN NGO
  • COPYWRITER :
    TRAM LE/CHAU HUYNH
  • INTERACTIVE DESIGNER :
    SI DANG
  • BUSINESS STRATEGY DIRECTOR :
    FRANCESCA BALDRIGHI/MINH NGUYEN
  • ACCOUNT DIRECTOR :
    VANESSA LIU/PHUNG VO/RAINE LE
  • ACCOUNT MANAGER :
    FARHAN WAHAB/TRACY TRAN
  • ACCOUNT EXECUTIVE :
    CHUA XIN YING/VAN ANH NGUYEN
  • POST-PRODUCTION COMPANY :
    KRAFTW5RKZ PTE LTD., SINGAPORE
  • EDITOR :
    TIMOTHY TAN
  • POST EXECUTIVE PRODUCER :
    QIAOJUAN XU
  • POST PRODUCER :
    DENISE TAN
  • SOUND PRODUCTION COMPANY :
    MASSIVE MUSIC, SINGAPORE
  • SOUND DESIGNER :
    FELICIA CHAN
  • SOUND EXECUTIVE PRODUCER :
    KAREN LEE
  • ENGLISH CONTEXT EXPLANATION :
    We launched with a post on Heineken Vietnam’s Facebook and Instagram, which garnered interest, and even consumers were tagging their favourite players to do a slide celebration.
    As the next Champions League match came and whenever there was
    a slide celebration, we fed the footage to our proprietary tool to automatically calculate the distance of the slide. We created
    a custom machine-learning model combining 2 data sets to achieve this. By capturing visual data analysis to detect when
    the slides start and end whilst also collecting live player data from the matches to calculate the distance. Once the calculation was done, we converted each distance into equivalent offers.
    For example, 2.5 meters would equal a 25% discount. We then chose the best slide of the night to be turned into sponsored ads for consumers to click through to the Grab app and order their beers on its e-commerce platform.
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