Online gaming is a massive industry in China, with an estimated 665 million gamers (Statista, 2021).

Chinese gamers also outspend any other nation, with in-game purchases reaching a staggering US$40.85 billion (Statista, 2021).

A significant aspect of this market is the popularity of gaming skins, which allow players to personalise and customise
the appearance of their favourite characters.

However, amidst the booming virtual economy, it is crucial
to recognise the social disparity in China.

Over 40 million children live below the poverty line (China Daily), lacking basic necessities such as clothing.

This cultural and market condition underscores the relevance and importance of the work created for Samsung.

By leveraging the popularity of online gaming and addressing
the stark contrast between gamers' spending on virtual items and the real-world needs of underprivileged children, Samsung's initiative aims to bridge this gap.

By harnessing the immense gaming market in China and directing it towards a cause, Samsung demonstrates its understanding of the cultural nuances and values of Chinese consumers.

This work not only creates a unique brand experience for gamers but also addresses a pressing social issue and contributes to
the betterment of the community.