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SUB CATEGORY :
ORGANIC REACH & INFLUENCE
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ENTRANT COMPANY :
MULLENLOWE TREYNA, MANILA
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TITLE :
SCOLIOSIS #STRIPESFITCHECK
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BRAND :
SCOLIOSIS PHILIPPINES
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ADVERTISER :
SCOLIOSIS PHILIPPINES
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AGENCY :
MULLENLOWE TREYNA, MANILA
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CHAIRMAN :
MIKE TRILLANA
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CHIEF EXECUTIVE OFFICER :
MIKE TRILLANA
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CHIEF CREATIVE OFFICER :
ABI AQUINO
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CREATIVE CHAIR :
LEIGH REYES
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EXECUTIVE CREATIVE DIRECTOR :
ROMAN CARLO OLIVAREZ
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CREATIVE DIRECTOR :
GABIE OSORIO
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ASSOCIATE CREATIVE DIRECTOR :
PAULO DELA ROSA
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ART DIRECTOR :
EVAN CARLO MATUTINA
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COPYWRITER :
HANNAH CHING
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EXECUTIVE PRODUCER :
PUNCH PINEDA/JEN DOMONDON
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CLIENT SERVICE DIRECTOR :
MELISSA JIMENEZ
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DEPUTY CLIENT SERVICE DIRECTOR :
TIFFANY BARCELONA
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ACCOUNT DIRECTOR :
STEPHANIE VELASCO
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SENIOR ACCOUNT MANAGER :
ANGEL ACANCE
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ACCOUNT MANAGER :
MONIQUE DIEGO/AMANDA JOSON/RENEE LORENZANA
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STRATEGIC PLANNING DIRECTOR :
VIBOY PALILLO
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PR DIRECTOR :
TRICIA KIOCHO
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MEDIA AGENCY :
QAIROS INC., MANILA
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MEDIA PLANNER :
DARLENE BASILIO
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CONTENT & PLATFORMS DIRECTOR :
CELINE TILA
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CONTENT & PLATFORMS MANAGER :
CHARLES ANGELO BELEN
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PERFORMANCE MARKETING DIRECTOR :
FRANK FRANCISCO
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PR AGENCY :
MULLENLOWE MARC, MANILA
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CONTENT WRITER :
SARA SIGUION-REYNA
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MEDIA RELATIONS :
IRIS DEL FIERRO/NATALIA TUPAZ
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HEAD OF CONTENT :
ERWIN DE LEON
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JUNIOR ACCOUNT MANAGER :
ICA QUISEL
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HEAD OF ACCOUNTS :
GERALD LIM
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FILM PRODUCTION COMPANY :
PARADIGM PRODUCTION AND DESIGN, MANILA
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EXECUTIVE PRODUCER :
PUNCH PINEDA/JEN DOMONDON
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POST-PRODUCTION COMPANY :
PARADIGM PRODUCTION AND DESIGN, MANILA
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EDITOR :
JANN MADRIAGA/KRISTIAN BUENSALIDO
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SENIOR MULTIMEDIA ARTIST :
JL MARFORI
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MULTIMEDIA ARTIST :
KARA CALAMBA
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POST PRODUCER :
JEN DOMONDON
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MULTIMEDIA PRODUCER :
KIM TIMAN
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SOUND ENGINEER :
POPE PAREDES/PAOLO ESCANILLAS
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MUSIC PRODUCTION :
JEFFREY HERNANDEZ/JASPER PEREZ
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ACCOUNT MANAGEMENT & CASTING :
WENDY GAERLAN/PIA MEILY/BAU BAUTISTA
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ENGLISH CONTEXT EXPLANATION :
1 in 5 people has scoliosis. Most cases remain undetected until
it’s too late, where the patient is already suffering from severe scoliosis.
The best way to address scoliosis is through early detection.
To aid this, Scoliosis Philippines launched the Scoliosis #StripesFitCheck, an awareness campaign that uses striped shirts to spot subtle body misalignments—potential signs of scoliosis.
We asked Filipinos to put their striped shirts on and see if
the lines along the shoulders, back, ribs, and hips show distorments –– an indication that there might be mild scoliosis, which can still be corrected when treated right away by medical professionals.
The campaign started when Miss Universe 2018 did
the #StripesFitCheck, revealing her scoliosis for the first time.
Mcdonald’s striped icon, Hamburglar, joined the cause. Thousands of Filipinos took their lead and followed suit.
The national government showed support by initiating a National Stripes Day, encouraging medical practitioners nationwide to join the cause.
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URL 1 :
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URL 2 :
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URL 3 :
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URL 4 :
https://www.tiktok.com/@catriona_gray/video/7386219962458852626?is_from_webapp=1&sender_device=pc&web_id=7236239998764762625
