1 2
 
 
  • SUB CATEGORY :
    VIDEO & MOVING IMAGE
  • ENTRANT COMPANY :
    CHEIL WORLDWIDE, SEOUL
  • TITLE :
    THE ODDLY SATISFYING WALLET
  • BRAND :
    SAMSUNG WALLET
  • ADVERTISER :
    SAMSUNG ELECTRONICS
  • AGENCY :
    CHEIL WORLDWIDE, SEOUL
  • CREATIVE DIRECTOR :
    MISU YI (TWO RABBITS)
  • ART DIRECTOR :
    SEOYEON YOON/GOEUN HAN (TWO RABBITS)
  • ACCOUNT DIRECTOR :
    EUNICE CHOI/KYOUNGHEE LEE
  • ACCOUNT EXECUTIVE :
    SEUNGHA YANG
  • STRATEGIC PLANNING DIRECTOR :
    ELDAD HEILWEIL
  • STRATEGIC PLANNING MANAGER :
    MIN YOUNG YOON
  • MEDIA AGENCY :
    CHEIL WORLDWIDE, SEOUL
  • PR AGENCY :
    CHEIL WORLDWIDE, SEOUL
  • FILM PRODUCTION COMPANY :
    TWO RABBITS, SEOUL/STUDIO MILESTONE, SEOUL
  • DIRECTOR :
    MYOUNGEUN JEON (TWO RABBITS)
  • FILM PRODUCER :
    YOUSEOK LEE (STUDIO MILESTONE)
  • POST-PRODUCTION COMPANY :
    CAPRA, SEOUL
  • SOUND PRODUCTION COMPANY :
    FLOOR6, SEOUL
  • SOUND EXECUTIVE PRODUCER :
    JAEHYUN BYUN
  • ENGLISH CONTEXT EXPLANATION :
    2024 was the Year of the Olympics. And with Samsung serving as the official Mobile Sponsor for the Paris Olympics, there was
    an opportunity to maximize Samsung Wallet’s awareness and fortify Samsung Wallet’s branding globally.

    So we leveraged this momentum and tried to combine Samsung Wallet with Paris, the city of Light and the city of Love. Assets were needed to amplify Samsung Wallet’s features beyond simple payments during the Olympics. Something that
    piggy-backed on the buzz of the event, location and partnerships with local services in Paris to showcase the various functionalities of Wallet (such as Navigo transit card and tickets to the Versailles) to all those visiting the city and those watching around the globe.

    This is how we envisioned a sequence of “an oddly satisfying journey through Paris” visuals through the perspective of a digital wallet. From flight to public transit to purchases and entrance tickets, Samsung Wallet taking us through an effortless journey through the beautiful city. And through this journey, local partnerships such as Air France and Navigo played a big role, which completed this visually compelling animation.
  • URL :