1 2
 
 
  • SUB CATEGORY :
    CAMPAIGN SUCCESS
  • ENTRANT COMPANY :
    GIGIL, MANILA
  • TITLE :
    SUMMER
  • BRAND :
    GRAB
  • ADVERTISER :
    GRAB
  • AGENCY :
    GIGIL, MANILA
  • MANAGING DIRECTOR :
    JAKE YRASTORZA
  • CHIEF CREATIVE OFFICER :
    BADONG ABESAMIS/HERBERT HERNANDEZ
  • CREATIVE DIRECTOR :
    LESLIE CUA/JORDAN CONSTANTINO
  • ART DIRECTOR :
    HENINAH SALUD/JEREMY PALAC/DEMY PANGILINAN
  • COPYWRITER :
    ZION DELA PEÑA/TRIA CASAS/ANGEL LYKA AGUSTIN
  • AGENCY PRODUCER :
    JEIGH SANTARINA
  • ACCOUNT DIRECTOR :
    MICCO BALANA/SHASH RECON
  • ACCOUNT MANAGER :
    LEILA JOSHUA VALLE/AGATHA RAMOS
  • STRATEGIC PLANNING MANAGER :
    NANAIS HERNANDEZ
  • SOCIAL MEDIA ANALYST :
    FRITZ DALAWAMPU
  • HEAD OF SOCIAL :
    LEE CEPEDA
  • FILM PRODUCTION COMPANY :
    FACTORY 01, BANGKOK
  • DIRECTOR :
    WUTHISAK “UN” ANARNKAPORN
  • DIRECTOR OF PHOTOGRAPHY :
    ABHISIT PRASONGSUP
  • 1ST ASSISTANT DIRECTOR :
    WITYAWAT LAKAM
  • ASSISTANT DIRECTOR :
    MATTANEE UAJARERNSUP
  • EXECUTIVE PRODUCER :
    RUNGTAWAN NANTHASAEN
  • PRODUCTION MANAGER :
    BOONSITA LIMPRASERT
  • LIGHTING :
    TANG LIGHTING
  • GRADING :
    NATNICHA SUWANPRAPA
  • CASTING :
    PORNTHIP MUTTISOM (TH TEAM)/KRIX SAN GABRIEL (PH TEAM)
  • STYLIST :
    THIDA ROSTHIP
  • OTHER FILM PRODUCTION CREDITS :
    NISAKORN NGAOSRI/WAIGOON LAOPIPATPINYO/
    THE KEENO GO/PATCHARANUN TALANON/
    JIRAYOOT CHOMPARAPOL/WIPAWEE KHIRIRAT
  • POST-PRODUCTION COMPANY :
    ONE COOL PRODUCTION CO., LTD., BANGKOK
  • EDITOR :
    CHALEAMCHON NATIPAT
  • FLAME ARTIST :
    SUPPAKORN THOONGSIN
  • POST PRODUCER :
    THERDSAK BUAPIAN
  • SOUND PRODUCTION COMPANY :
    MELLOW TUNES, BANGKOK
  • SOUND DESIGNER :
    ARTHIT VONGMETTA
  • CAMPAIGN SUMMARY :
    It’s summer in the Philippines again. Temperatures are hitting
    new highs--weather experts say it can even go as high as 125.6 degrees Fahrenheit (52 degrees Celsius).

    Doing simple, everyday tasks this summer can make one sweat buckets.

    Grab, the Philippines’ top transport and delivery app, wanted to increase platform transactions for summer. The message is simple: Have a no sweat summer with Grab.
    Ride an air-conditioned GrabCar or order food and cold drinks from GrabFood.

    This was shown through a film that takes us through the day of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he is always accompanied by sweat that all but cascaded like a waterfall.

    It seems that he's oblivious to what is happening. The sweating instantly stops when he rides a GrabCar and receives his order from GrabFood.

    The campaign delivered phenomenal business growth for the app. Grab reached an all-time high for rides and food orders after the campaign launch.
    >Almost 3x more orders for GrabFood (vs. 2023 campaign)
    >30% increase in new users for GrabCar (vs. February and March 2024 campaigns)

    The campaign delivered in driving relevance for Grab during the summer season.
    >Almost 50M video views
    >2.9M engagements
    >Was even shared by people from Singapore, Thailand, Vietnam, Myanmar, India, Iran, and more
  • CREATIVITY/IDEA/INSIGHT :
    Summer is the sweatiest season in the Philippines, with temperatures going as high as 125.6 degrees Fahrenheit (52 degrees Celsius).

    The idea? Have a no sweat summer with Grab.

    This was shown through a film that takes us through the day of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he is always accompanied by pouring sweat. It seems that he's oblivious to what is happening.

    The sweating instantly stops when he rides a GrabCar and receives his order from GrabFood.
  • STRATEGY :
    Summer in the Philippines can be so hot that doing even the simplest tasks can make one sweat buckets. This is a collective experience for Filipinos. Even just sitting can make one sweat so much in the summer.

    The film harnessed FIlipinos' collective experience of this phenomenon and showed how they can have a No Sweat Summer with Grab. This was done in a light and humorous way, the type of content that Filipinos engage with online.
  • EXECUTION :
    The proposition was told through a cinematic, lighthearted story of a lovable character as he goes about his daily tasks during summer in the Philippines. From commuting, working at his office, and cooking a meal at home—he was always accompanied by waterfall-level sweat.

    The film was launched on first week of April--the peak of summer heat.
  • RESULT :
    The campaign delivered phenomenal business growth for the app. Grab reached an all-time high for rides and food orders after the campaign launch.
    >Almost 3x more orders for GrabFood (vs. 2023 campaign)
    >30% increase in new users for GrabCar (vs. February and March 2024 campaigns)

    The campaign delivered in driving relevance for Grab during the summer season.
    >Almost 50M video views
    >2.9M engagements
    >Was even shared by people from Singapore, Thailand, Vietnam, Myanmar, India, Iran, and more
  • URL :
    https://www.facebook.com/GrabPH/videos/795054935833257