SUB CATEGORY :

DIRECTING

ENTRANT COMPANY :

DENTSU CREATIVE PICTURES INC., TOKYO

TITLE :

FROM NOW ON AND FOREVER

BRAND :

KANDENKO CO., LTD.

ADVERTISER :

KANDENKO CO., LTD.

AGENCY :

DENTSU INC., TOKYO/ DENTSU CREATIVE FORCE INC., TOKYO

EXECUTIVE CREATIVE DIRECTOR :

KOJI NAKAJIMA

CREATIVE DIRECTOR :

YUSUKE TSUKAMOTO

COPYWRITER :

YUSUKE TSUKAMOTO

CREATIVE PRODUCER :

HIDEHIKO KAWASAKI

BUSINESS PRODUCER :

TAKAAKI YAMASHITA/HISAE SAIKA/TAISHI TOKUTAKE

PLANNER :

YUSUKE TSUKAMOTO

FILM PRODUCTION COMPANY :

DENTSU CREATIVE CUBE INC., TOKYO

DIRECTOR :

TEPPEI KUROYANAGI

CINEMATOGRAPHER :

SO ARIMA

CINEMATOGRAPHER OF BTS :

YOSHIHIRO HATAE

CAMERA ASSISTANT :

FUMIHIRO SHIOHARA

DIGITAL IMAGING TECHNICIAN :

NAOKI NETSU

PHOTOGRAPHER :

NAOYA FUJIKAWA

GAFFER :

TAKASHI MIYAWAKI

GAFFER ASSISTANT :

YUTA TAKANO

KEYGRIP :

TOMOYA KAMATA

FILM PRODUCER :

MANA SHIMIZU

PRODUCTION MANAGER :

HEITING LAU/DAITO WAKO

PRODUCTION DESIGNER :

NAOYUKI HASHIMOTO

PRODUCTION DESIGNER ASSISTANT :

NANAMI OZAWA

SET DECORATOR :

YUKI HIRANO

GRAPHIC DESIGNER :

OSAMU YAZAKI/YUNA MURATA/AKITO SATO

GRAPHIC PRODUCER :

YUNA SASAKI

SPECIAL PAINT ARTIST :

RIE AOKI

CHOREOGRAPHER XTRAP :

ZANGE/RYOGA/KENSHIN/YOSHIO HORYEN

WEB DIRECTOR :

KAORI WATANABE

POST-PRODUCTION COMPANY :

DIGITAL EGG INC., TOKYO

EDITOR :

KENJI ICHIHARA/KAZUKI YOSHIDA

COLORIST :

EIICHIRO YUKI

MIXER :

YUSAKU SUZUKI

POST PRODUCTION COORDINATOR :

TAKUMI YOSHIDA

SOUND PRODUCTION COMPANY :

P-CAMP INC., TOKYO

MUSIC ARRANGER :

KEI IWASAKI

MUSIC COMPOSER :

KEI IWASAKI

MUSIC PRODUCER :

MITSURU SAMESHIMA

ENGLISH SYNOPSIS :

This film artistically expresses the history of Kandenko, which has maintained Japan's power infrastructure for 80 years, and the way in which electricity enriches our lives.
The role that electricity has played in Japan's development is portrayed in a unique performance using human hands to represent power poles and buildings. Using a long stage that represents a path that continues from the past to the future, the expansion into the field of renewable energy and a corporate culture that makes it easy to work while raising children are brought to life by human hands.
At the end of the long-take performance, a group of performers in Kandenko’s uniforms come out from under the stage and congratulate each other. The film ends with the tagline “Every one lights up the future” and the corporate logo formed by multiple hands.　

ENGLISH CONTEXT EXPLANATION :

All of the performers were employees of Kandenko and their families. A total of 40 people participated, including the president and employees of various positions and ages, as well as their families.
This project, which represents the spirit of unity and hard work that is so evident in Japanese corporate culture, achieved a long-take performance with complex choreography through teamwork. The high-level performance achieved through the diligence and craftsmanship of the performers reflects the Japanese national character, in which individual effort brings about collective success.
This project, which commemorated the company's 80th anniversary, was also intended to strengthen bonds between employees, and we received feedback from employees who did not participate that it had increased their sense of company loyalty.