SUB CATEGORY :

SCRIPT

ENTRANT COMPANY :

KAYAC, KAMAKURA

TITLE :

GIVE A SILENT GIFT OF ENCOURAGEMENT

BRAND :

CITIZEN

ADVERTISER :

CITIZEN WATCH

AGENCY :

IPLANET, TOKYO/KAYAC, KAMAKURA

CREATIVE DIRECTOR :

KEITA FUJIWARA (KAYAC)

ART DIRECTOR :

TAKAFUMI KANEKO (KAYAC)

COPYWRITER :

GODA PIERRE YOTARO (KAYAC)/NATSUKI SOEJIMA (IPLANET)

AGENCY PRODUCER :

JUN AZEYAGI (IPLANET)

PROJECT MANAGER :

TAKAHASHI NAOTO (KAYAC)

DESIGNER :

YUSUKE AKUTSU (KAYAC)

ACCOUNT EXECUTIVE :

NAOTO SUGINO (IPLANET)

PLANNER :

KEITA FUJIWARA (KAYAC)/YOTARO PIERRE GODA (KAYAC)

FILM PRODUCTION COMPANY :

TYO INC. MONSTER, TOKYO/TYO INC. WHOAREYOU, TOKYO

DIRECTOR :

ERIKA KONNO

CINEMATOGRAPHER :

DAICHI HAYASHI

CAMERAMAN :

DAICHI HAYASHI

ASSISTANT DIRECTOR :

KOTATSU TAKAHASHI

EXECUTIVE PRODUCER :

KENTARO KINOSHITA

FILM PRODUCER :

SEIYA KONNO

PRODUCTION MANAGER :

TATSUYA YAMAMOTO

PRODUCTION DESIGNER :

CHISUMI HASEGAWA

LIGHTING :

HARUKA HARASAWA

CASTING :

MIZUKI HORIUCHI

STYLIST :

RISA ICHIMIYA

HAIR & MAKE-UP :

MANAMI KIUCHI

EDITOR :

HIROKI YAMAOKA/RYOTA ABE

COLORIST :

YUKINO KOBAYASHI

MIXER :

MASAAKI YOSHIZAKI

MUSIC DIRECTOR :

YAMADA KATSUYA

ENGLISH SYNOPSIS :

A father cannot bring himself to give his daughter, who is about to take entrance exams, words of encouragement. When he attempts to encourage her, his daughter yells “Leave me alone!” and becomes aggravated. One day, the father realizes his daughter doesn’t have a watch, so he decides to go buy one for her together with his wife. The daughter is surprised when she receives the watch and is told to “keep it for good luck.” On the day of the daughter’s exam, the watch holds her parent’s spirit of support and encouragement as it watches over her as she battles the exam.

ENGLISH SCRIPT :

[Dad Ver]
Father : There you go! Alright!
Father : What a smart girl!
Father : Go get ’em!
Father : Good luck...
Mother : Good luck at your game!
Mother : It’s almost time for your exams! You have to do well on today’s practice test.
Father(Off) : Over the years, I’ve become embarrassed to give my daughter words of encouragement.
Mother : Oh, your watch!!
Akari : I almost forgot!
Mother : That was close! Here you go.
Akari : Thanks.
Mother : Akari, you’re going to do great!
Akari : I know.
Father : Make sure you... go to the bathroom twice!
Akari : Oh come on...
Mother : Be careful! Love you!
Akari : See you later!
Father(Off) : I missed my chance again...
Father : Hmm...
"Message Chat
Father : Should I pick you up around 10?
Akari : yea thats fine
Father : Gotcha
EMOJI：Woo!"
Father(Off) : I missed my chance again...
Akari : I'll design you guys a house after I become an architect.
Father : The concept of the house has been around since the stone age, you know.
Mother : There he goes again.
Father(Off) : I missed my chance again...
"Magazine Title
6 picks for popular cakes among teenagers in 2023"
Father : Hey! Are you in there?
Father : Hello?
Father : Hey...
Akari : Leave me alone!
Mother : I had a meeting with her teacher yesterday.
Father : Yeah?
Mother : She couldn’t get into the school she wanted...
Father : Oh, so that’s why...
Father(Off) : Words of encouragement...
Father(Off) : I have to say something!
Father(Off) : I have to say something!
Akari : Thanks, mom! I’ll need it again next time.
Mother : Sure.
Mother : How about something like this?
Father : Hm?
Father : This is nice.
Mother : Akari, here.
Akari : What!? Thank you!
Mother : Keep it for good luck. Your father and I picked it out together.
Akari : Does it look good on me?
Mother : It sure does!
Father : The glass ...it’s supposed to be pretty strong.
Mother : Oh dad...
Akari : I’ll see you later.
Mother : Do you have everything? Don’t forget your admission ticket!
Father : Be sure to go to the bathroom twice!
Title : Give a silent gift of encouragement.
Father(Off) : Good luck!

[Daughter Ver]
Father : She has nice eyebrows!
Father : You can outshine the lead role!
Father : Don’t forget your lunch!
Father : Be sure to hold up your hand when crossing the street!
Mother : It’s almost time for your exams! You have to do well on today’s practice test.
Akari(Off) : My dad is always saying something weird.
Mother : Oh, your watch!!
Akari : I almost forgot!
Mother : That was close! Here you go.
Akari : Thanks.
Mother : Akari, you’re going to do great!
Akari : I know.
Father : Make sure you... go to the bathroom twice!
Akari : Oh come on...
Mother : Be careful! Love you!
Akari : See you later!
Akari(Off) : That’s your way of encouraging me?
Message Chat :
Father : Should I pick you up around 10?
Akari : yea thats fine
Father : Gotcha
EMOJI：Woo!"
Akari(Off) : Ew!
Akari : I'll design you guys a house after I become an architect.
Father : The concept of the house has been around since the stone age, you know.
Akari(Off) : What are you talking about?
Magazine Title :
6 picks for popular cakes among teenagers in 2023"
Mock test score: D
Father : Are you in there? Hey! Are you...
Akari : Leave me alone!
Akari(Off) : I can’t take this anymore...
Akari(Off) : Awkward... Why don’t you say something!
Akari : Dad?
Book Title :
How to enter the Architecture department
The History of Architecture
Sticky note :
Food with high sugar content is good for studying!"
Mother : Akari, here.
Akari : What!? Thank you!
Mother : Keep it for good luck. Your father and I picked it out together.
Akari : Does it look good on me?
Mother : It sure does!
Father : The glass ...it’s supposed to be pretty strong.
Akari(Off) : Oh dad... What are you talking about...
Akari : I’ll see you later.
Mother : Do you have everything? Don’t forget your admission ticket!
Father : Be sure to go to the bathroom twice!
Title : Give a silent gift of encouragement.
Akari(Off) : Here I go!
Test tube : Begin!

ENGLISH CONTEXT EXPLANATION :

In Japan, there are occasions where many younger people still require analog watches, such as when taking an exam. In particular, university entrance exams, also referred to as "entrance exam wars," are when students compete for a limited number of seats at prestigious universities in order to secure a promising future career. This time can prove to be a crucial turning point in one’s life, so there is no room for failure. For this reason, a child’s family also plays a big part during their examinations by buying necessary tools, creating a suitable environment for studying, and being cautious of what they say in order to avoid hurting the child’s motivation. Examination rules are rather strict, limiting the items you can bring into the venue to writing utensils and an analog watch. Place your watch at your seat, and it’s time for war.