• SUB CATEGORY :
    PRODUCTION DESIGN
  • ENTRANT COMPANY :
    HAMLET, SHANGHAI
  • TITLE :
    EPIC NIGHT OUT
  • BRAND :
    COCA-COLA
  • ADVERTISER :
    THE COCA-COLA COMPANY
  • AGENCY :
    OGILVY SINGAPORE, SINGAPORE
  • CHIEF CREATIVE OFFICER GLOBAL :
    LIZ TAYLOR
  • CHIEF CREATIVE OFFICER ASIA :
    REED COLLINS
  • CHIEF CREATIVE OFFICER :
    NICOLAS COURANT
  • EXECUTIVE CREATIVE DIRECTOR :
    NIKHIL PANJWANI
  • ASSOCIATE CREATIVE DIRECTOR :
    TIAGO SILVA/HUGO SUISSAS
  • DIGITAL STRATEGY LEAD :
    KELLY FOO
  • DIGITAL, DATA & TECH LEAD :
    CORRINA MURPHY
  • DIGITAL DEVELOPER :
    DANGKHOA DO
  • INFLUENCER LEAD :
    BRENDA HO
  • HEAD OF MOVING IMAGE :
    JACINTA LOO (HOGARTH SG)
  • GROUP BUSINESS DIRECTOR :
    DOUNGPORN FUNGLADDA
  • CATEGORY BUSINESS DIRECTOR :
    JUHI BIMBHET
  • SENIOR ACCOUNT DIRECTOR :
    PIMRUETAI AKARAWATSOONTHORN
  • ACCOUNT DIRECTOR :
    THOSAPORN KAEWNURACHADASORN
  • ACCOUNT DIRECTOR PRODUCTION :
    PANITA THANAJULINTORN (HOGARTH)
  • SENIOR ACCOUNT MANAGER :
    WASSACHOL THANGJITPUTTAPONG
  • PR LEAD :
    PAULA FISHER
  • MEDIA AGENCY :
    ESSENCEMEDIACOM, SINGAPORE
  • E2E STRATEGY LEAD :
    NIC JONES
  • E2E STRATEGIST :
    DIMAS UTAMI KUSUMANINGRUM
  • PR AGENCY :
    OGILVY, BANGKOK
  • PR LEAD :
    PAULA FISHER
  • INFLUENCER LEAD :
    BRENDA HO
  • FILM PRODUCTION COMPANY :
    HOGARTH WORLDWIDE SINGAPORE, SINGAPORE/
    HAMLET, BRUSSELS/TAPROD, BANGKOK
  • CO-FOUNDER & EXECUTIVE PRODUCER :
    RUBEN GOOTS/JASON FELSTEAD
  • DIRECTOR :
    JULIEN & QUENTIN
  • DIRECTOR OF PHOTOGRAPHY :
    ANTOINE CORMIER
  • CINEMATOGRAPHER :
    ANTOINE CORMIER
  • GAFFER :
    SURACHET THONGMEE
  • ASSISTANT DIRECTOR :
    PATTRA KANJANAMEK
  • EXECUTIVE PRODUCER :
    RUBEN GOOTS/JASON FELSTEAD/MATHIAS KERNER
  • FILM PRODUCER :
    ANTONIN ROMEUF
  • PRODUCTION MANAGER :
    LOUIS DITAPICHAI/SIRICHON PONGSAENGSON
  • PRODUCTION DESIGNER :
    BOONTAWEE TAWEEPASAS
  • GRADING :
    NICOLAS GAUTIER
  • CASTING :
    TIPWARIN SOTVITHI
  • TALENT :
    F.HERO/CHEF POM/BADMIXY
  • COSTUME DESIGNER :
    NIRACHARA WANNALAI
  • POST-PRODUCTION COMPANY :
    HAMLET, PARIS
  • EDITOR :
    MARIE-RÉGLISSE MONSIMIER
  • COLORIST :
    NICOLAS GAUTIER
  • COMPOSER :
    F.HERO
  • POST PRODUCER :
    LÉA TÖRÖK
  • MUSIC COMPOSER :
    F.HERO
  • ENGLISH SYNOPSIS :
    Epic Night Out is a hybrid project blending a music video and a commercial, merging Thai cuisine and rap culture with a 90s US rap vibe and a Thai twist. Featuring Thai rap legend F.HERO and celebrity chef Chef Pom, the film follows their surreal journey through Bangkok to promote Coca-Cola Foodmarks. It showcases iconic Thai elements, delicious street food, and Coca-Cola. The directors, inspired by hip-hop clips from their youth, aimed to create a unique visual identity. They conceptualized a "cutlery crew,” a group of food lovers in spoon-and-fork adorned outfits, riding customized mopeds and tuk-tuks, focused solely on their next meal.
  • ENGLISH CONTEXT EXPLANATION :
    Coca-Cola Thaiand launched this interactive music video "Epic Night Out," as part of the ‘Foodmarks’ meals brand platform. The song was created and performed by Thai rap legend F.Hero for the campaign. To add to the delicious journey, the music video is interactive, and invites fans to click to discover hidden easter eggs in order to win unique Coke merch, special discounts and VIP access to Coca-Cola Foodmark events.