SUB CATEGORY :

CASTING

ENTRANT COMPANY :

OGILVY BANGKOK, BANGKOK

TITLE :

THE BOXER

BRAND :

COLGATE

ADVERTISER :

COLGATE-PALMOLIVE (THAILAND) LTD.

AGENCY :

OGILVY BANGKOK, BANGKOK

CHIEF EXECUTIVE OFFICER :

JIRAVARA VIRAYAVARDHANA

REGIONAL EXECUTIVE DIRECTOR :

DANIEL CULLEN

GLOBAL CHIEF CREATIVE OFFICER :

LIZ TAYLOR/FRED SALDANHA

CHIEF CREATIVE OFFICER APAC :

REED COLLINS

CHIEF CREATIVE OFFICER :

GUMPON LAKSANAJINDA

REGIONAL EXECUTIVE CREATIVE DIRECTOR :

KENNY CHOO

EXECUTIVE CREATIVE DIRECTOR :

ANDREW CHU

CREATIVE DIRECTOR :

DUNSTAN LEE

CREATIVE GROUP HEAD :

PUNYARUK BAINGERN

ART DIRECTOR :

GUMPON LAKSANAJINDA/ANDREW CHU/
NATNICHA KAJKUMJOHNDEJ

SENIOR COPYWRITER :

PICHAYA CHULIKAVIT

COPYWRITER :

GUMPON LAKSANAJINDA/ANDREW CHU

AGENCY PRODUCER :

PIYABUTR ATISOOK

PROJECT MANAGER :

YUWARAT SIRISAMANJITTIKUL

TRAFFIC MANAGER :

NAPHACHANOK PHIANSA

SENIOR ANIMATOR & EDITOR :

PARITAT SUPAPORNE

GROUP BUSINESS DIRECTOR :

KWANMADA TONGTON

ACCOUNT DIRECTOR :

THAYANEE DECHADEE

ACCOUNT ASSOCIATE :

NAPATRA PUNNACHAIYA

MEDIA AGENCY :

WAVEMAKER, BANGKOK

FILM PRODUCTION COMPANY :

HOGARTH, BANGKOK/UNDERDOC FILM, BANGKOK

DIRECTOR :

NOTTAPON BOONPRAKOB

DIRECTOR OF PHOTOGRAPHY :

PHAKLAO JIRAUNGKOONKUN/NATDANAI NAKSUWARN

CINEMATOGRAPHER :

YOSSAWAT SITTIWONG

PHOTOGRAPHER :

SUPARATCH WATCHRA-AMPHAIWAN (FREELANCE)

GAFFER :

WITHUN SORASIT

ASSISTANT DIRECTOR :

SIWAWUT SEWATANON

FILM PRODUCER :

PRAKASIT PATRATHIRANOND/SIRILUG PONGSAWALEE/SONGPHON JANTHARASOM

EDITOR :

TIMOTHY LEE (HOGARTH)

POST-PRODUCTION COMPANY :

BASE CAMP PA, BANGKOK

EDITOR :

BHERADOL AMARIN

OFFLINE EDITOR :

AARON FUKS (NO LEMON NO MELON)

COLORIST :

NITISARD PRASATPOHN

SOUND PRODUCTION COMPANY :

MELLOW TUNES, BANGKOK

SOUND ENGINEER :

ARTIT VONGMETTA

SOUND PRODUCER :

NATTAKARN BOONTHANOM

MUSIC COMPOSER :

POKPONG JITDEE/LUCAS MAYER (DAHOUSE)

MUSIC PRODUCER :

CAROL MASSETI (DAHOUSE)

ENGLISH SYNOPSIS :

Inside a stadium, two female Muay Thai fighters exchange punches in the middle of the boxing ring. Alisa 'Tri' is suddenly knocked down, and the referee starts the count for her to get back up.

Each count is paralleled to one of the setbacks that life has thrown at her, starting from the moment she discovered that she was pregnant. As the count goes on, each setback also becomes harder for her to overcome and increasingly more dramatic, until she reaches a point where it seems much easier to just give up.

Just before the count is over, she is awakened by the call of her daughter and sees her daughter’s Yimsu smile, which has the power to give her all the strength needed to rise up stronger. At the moment Tri smiles back at her daughter, a caption reveals that the plot was inspired by Tri’s real-life story.

ENGLISH CONTEXT EXPLANATION :

Single mothers in Thailand are rejected by their families and the lack of support from society leads to them having to face financial struggle and emotional pressure while having to raise their child all alone.

Colgate wanted to help change the perception towards single mothers by celebrating the incredible ‘Yimsu’ spirit that each of them possess through a film centered around the real story.

To make it as authentic as possible, the casting process required more effort than usual. While most films usually go through the normal casting process within a few days, our team spent more than a month handcrafting the search for a real single mom who embodies the strong 'Yimsu' spirit.

We conducted many rounds of extensive research and deep interviews until one of the potential candidates, Alisa “Tri,” was found to have the most inspiring story. To truly capture the real emotions, the rest of the cast were her actual family members.

We conducted many rounds of extensive research and deep interviews until one of the potential candidates, Alisa “Tri,” was found to have the most inspiring story. To truly capture the real emotions, the rest of the cast were her actual family members.