SUB CATEGORY :

USE OF TALENT/CELEBRITY

ENTRANT COMPANY :

FINCH, SYDNEY

TITLE :

DON’T BE FINE WITH IT

BRAND :

PEPPERSTONE

ADVERTISER :

PEPPERSTONE

AGENCY :

SAATCHI & SAATCHI NEW ZEALAND, AUCKLAND

CHIEF STRATEGY OFFICER :

DAVID MCINDOE

CHIEF CREATIVE OFFICER :

STEVE COCHRAN

EXECUTIVE CREATIVE DIRECTOR :

LEE SUNTER/JORDAN SKY

EXECUTIVE PRODUCER :

JANE MILL

AGENCY PRODUCER :

AMY SAUNDERS

GROUP BUSINESS DIRECTOR :

AARON HODGSON

SENIOR BUSINESS DIRECTOR :

BRIAR DYE-HUTCHINSON

FILM PRODUCTION COMPANY :

FINCH, SYDNEY

MANAGING DIRECTOR :

COREY ESSE

DIRECTOR :

BENJI WEINSTEIN

DIRECTOR OF PHOTOGRAPHY :

JOE DOUGLAS

EXECUTIVE PRODUCER :

REBEKAH 'BEX' KELLY

FILM PRODUCER :

DUNCAN BERNARD

PRODUCTION DESIGNER :

AGNIESZKA DEBSKA

WARDROBE :

JONNI FITZGERALD

POST-PRODUCTION COMPANY :

ARC EDIT, SYDNEY/THE RIG, AUCKLAND

EDITOR :

DAVE WHITTAKER

COLORIST :

DAVE GIBSON

POST PRODUCER :

AMELIA WALTON

SPECIAL EFFECTS COMPANY :

CREATURE POST, AUCKLAND

VISUAL EFFECTS :

LAKSHMAN ANANDANAYAGAM

SPECIAL EFFECTS PRODUCER :

KIM BALDWINSON

SOUND PRODUCTION COMPANY :

FRANKLIN ROAD, AUCKLAND

SOUND ENGINEER :

STEFAAN VAN LEUVEN

ENGLISH SYNOPSIS :

The campaign, which launches with a hero 60-second spot featuring a temperamental 1980’s John McEnroe, aims to get traders to question how good their current broker really is, and is a nod to the brand’s connection to professional tennis. Comedic dialogue stories are ultimately about rhythm - pacing and comedic beats hitting at the right time. The subject of Tennis is an apt metaphor to a well crafted performance that makes sure the rhythm is just right. This campaign taps into the inertia that exists within the finance industry and delivers a comedic campaign that cuts through in the category.