SUB CATEGORY :

ANIMATION (IN-CAMERA OR DIGITAL)

ENTRANT COMPANY :

AOI PRO. INC., TOKYO

TITLE :

A ONE-ROLL THEATER

BRAND :

TOTO

ADVERTISER :

TOTO LTD.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

YASUSHI TAKIMURA

ART DIRECTOR :

YASUNARI ABE

COPYWRITER :

YASUSHI TAKIMURA/SATOSHI SUZUKI/KENTA TODA

AGENCY PRODUCER :

YASUE NAKAJIMA

ACCOUNT EXECUTIVE :

HIROAKI FURUKAWA/KOYU FUKUNAGA

PLANNER :

SATOSHI SUZUKI/KENTA TODA

FILM PRODUCTION COMPANY :

AOI PRO. INC., TOKYO

DIRECTOR :

RIN SOEJIMA

CINEMATOGRAPHER :

YOHEI SUZUKI

2^ND CINEMATOGRAPHER :

RAN FUJISAWA

1^ST ASSISTANT CAMERA :

AYAKO SUZUKI

GAFFER :

KEIGO SUZUKI

FILM PRODUCER :

AOI SHIRATORI

PRODUCTION MANAGER :

REI NISIZONO/TATSUYA ONIMARU/TOMOKI TANAKA/
TOMOYA KUBOTA/KAKO TAKANASHI/KOKORO INOUE/
ASUKA OKUMURA

PRODUCTION DESIGNER :

TOSHIHIKO TAKASHIMA

LIGHTING :

KEITA HAGIWARA/HIDETAKA SUZUKI/SHIORI NAITO/
MANABU KUDO/KEN UEDA

BEHIND THE SCENES :

HIBIKI WAKIYAMA

DRIVER :

YUICHI NAKAMURA/SINPEI SASAJIMA

POST-PRODUCTION COMPANY :

MCRAY, TOKYO

OFFLINE EDITOR :

KOHEI ITO

COLORIST :

TAKAHIKO KUROBE

DIT :

MARIKO KAGAWA/SEIJI UCHIDA

SET CARPENTER :

KAZUHIKO FUKUDA

ANIMATOR :

RYOSUKE AOIKE/SATOMI ONIZAKI/NATSUMI NITTA/
MAKIKO NAKAMOTO/SAYA ITO/KIYOKO AOIKE

ILLUSTRATOR :

MOTOHIRO ICHINOMIYA

STUDENT :

REMIKA KOMAZAKI/YUYA IKEGAMI/RITA INOUE/KO OJIMA/
WANYU XU/SHINKYO SHU/YOTO SHIRAI/YOTARO TAKAO/
SORA FUANKU/YUKI YAMASHITA/NANAMI YOSHIDA/
RENA SUZUKI/YUI SATO/JIAHENG ZHONG/YUKIO YAMANAKA

SOUND PRODUCTION COMPANY :

STEP, INC., TOKYO

SOUND PRODUCER :

ATSUSHI NARUSE

MUSIC COMPOSER :

AYUMU MATSUKI

SINGER :

KEI IWASAKI

ENGLISH SYNOPSIS :

A family's 20 years with their toilet are portrayed through haiku, a form of Japanese culture, and animation.



A One-Roll Theater

S：A family’s team effort for the first toilet triumph.

S：All by myself, I created a masterpiece.

S：Nervous, so I sing a song and sit bravely.

S：On the phone, alone in the toilet, words of love.

S：Do we have paper? Please Mom, not so loud!

S：She leaves tears in the toilet after a lost match.

S：After so long, a talk with Dad: Hurry up!

S：An apology after soul searching in the toilet.

S：Too shy to speak, rushing to the toilet after a date.

S：Life’s best decisions are often made on the toilet.

S：From following me to the toilet, to a life of her own.

N：For a long time, we’ve witnessed the stories of toilets and families.

Now, let us hear the story of your family.

S：Families share the restroom.

ENGLISH CONTEXT EXPLANATION :

Japanese toilets are among the most advanced in the world. The lid opens automatically, and they can wash you with just the press of a button. Leading this innovation is Japan’s No. 1 brand, TOTO. However, what was once groundbreaking has become commonplace with daily use, and TOTO is no longer seen as a special brand. Now is the time to go beyond functional convenience and create emotional connections with consumers to cultivate more TOTO fans.

For Japanese people, the toilet is not just a place for waste but an essential part of life, we focused on its deeper emotional significance. It’s where children feel their parents' love during potty training, where secret phone calls are made, and where tears are shed in solitude. TOTO recreated 20 years of a family’s life with a toilet through an animation drawn on a single roll of toilet paper (110 meters). By using warm, hand-drawn illustrations that reflect the craftsmanship Japan is known for, TOTO successfully captured the warmth of family life and gained new fans for the brand.