SUB CATEGORY :

ORIGINAL MUSIC

ENTRANT COMPANY :

VAYNERMEDIA APAC, SINGAPORE

TITLE :

A POCKETFUL OF DREAMS

BRAND :

GX BANK

ADVERTISER :

GX BANK

AGENCY :

VAYNERMEDIA APAC, SINGAPORE

MANAGING DIRECTOR :

TIM LINDLEY

EXECUTIVE CREATIVE DIRECTOR :

CHAN WOEI HERN

CREATIVE DIRECTOR :

LAY JIAN YI/CANDICE CHHOA

ART DIRECTOR :

LAY JIAN YI/SELINA

COPYWRITER :

CANDICE CHHOA/NIKMAT HASHIM/ZHAFIRRY FENNER

AGENCY PRODUCER :

ZYRA KHIRUDDIN

BUSINESS STRATEGY DIRECTOR :

SHREY KHETARPAL

CLIENT SERVICE DIRECTOR :

NATHANIEL SUBASANRAN

ACCOUNT DIRECTOR :

BRENDA YEW

ACCOUNT MANAGER :

NATALIE CHECK

MARKETING COMMUNICATION DIRECTOR :

YEAP YAN HAN

MARKETING COMMUNICATION MANAGER :

JASMINE LOH

STRATEGIC PLANNING DIRECTOR :

CHERYL TENG

MEDIA BUYER :

M&C SAATCHI

MEDIA PLANNER :

M&C SAATCHI

MEDIA AGENCY :

M&C SAATCHI (M) SDN BHD, KUALA LUMPUR

MANAGING DIRECTOR :

AARON LAU

DIRECTOR :

LAURA LOW

DIRECTOR OF PHOTOGRAPHY :

ERIC YEONG

CINEMATOGRAPHER :

ERIC YEONG

EXECUTIVE PRODUCER :

AARON LAU

FILM PRODUCER :

CHARLOTTE YEO

POST-PRODUCTION COMPANY :

LORRYPOP STUDIOS, KUALA LUMPUR

SPECIAL EFFECTS COMPANY :

LORRYPOP STUDIOS, KUALA LUMPUR

SPECIAL EFFECTS :

CALVIN MOK

COMPUTER ARTIST :

DAVID LING

CG DIRECTOR :

FRANKIE LEE

CG SUPERVISOR :

TEOH WEI LIAT

CG DESIGNER :

TAN SYD NI

DESIGNER :

KRAVEN CHEW

ANIMATOR :

RAYMOND WONG

ILLUSTRATOR :

WONG HUI HUI

SOUND PRODUCTION COMPANY :

PITCH AUDIO+MAGIC SDN BHD, KUALA LUMPUR

SOUND EXECUTIVE PRODUCER :

CHAWIRAT TAN

MUSIC ARRANGER :

KIMBERLY CHIN

MUSIC COMPOSER :

KIMBERLY CHIN

ENGLISH SYNOPSIS :

Our film tells the story of a father fighting to support his son’s dream in rural Malaysia. We added a human touch to our digital bank and brought our mascot, Johan, to life. Johan, the champion of dreams, embodied the overflowing desire of a suppressed ambition.

The film drives home the message that no dream is too grand, unconventional, or out of reach –– with GXBank enabling individuals to take meaningful, tangible steps toward their goals.

ENGLISH CONTEXT EXPLANATION :

Rural population (% of total population) in Malaysia was reported at 21.28 % in 2023, according to the World Bank collection of development indicators, meaning they don't have access to proper banking or financial services. They do however have access to mobile and internet services.

GXBank is Malaysia's first digital bank and it was spearheaded to help the underserved community in rural areas.

GXBank changed the banking habits of the nation, and it all started with a pocketful of dreams. Traditional banks promoted cliché fantasies like a grand wedding or flashy cars, but these weren’t the underserved’s dreams. What they dreamed of was a lot simpler - they just wanted to provide better lives for their children. Through our creative expression, “Sepoket Impian” (A Pocketful of Dreams) we aimed to ignite hope today and for countless tomorrows.