SUB CATEGORY :

SOUND DESIGN

ENTRANT COMPANY :

DENTSU INC., TOKYO

TITLE :

DURING THE EXAM

BRAND :

MORINAGA RAMUNE

ADVERTISER :

MORINAGA＆CO., LTD.

AGENCY :

DENTSU INC., TOKYO

CREATIVE DIRECTOR :

TAKEFUMI HAMADA/SHUMPEI MURATA

ART DIRECTOR :

SAKURA HOTTA

AGENCY PRODUCER :

RYOTARO IWASA/FUTA SHIMIZU

ACCOUNT MANAGER :

HIROAKI KAWAKAMI

ACCOUNT EXECUTIVE :

ASAHI FUKUI

PR DIRECTOR :

MASASHI ARAKI

FILM PRODUCTION COMPANY :

DANCE NOT ACT INC., TOKYO

DIRECTOR :

HISASHI ETO

DIRECTOR OF PHOTOGRAPHY :

GEN ITO

GAFFER :

MASACHIO NISHIDA

EXECUTIVE PRODUCER :

GENTARO KAKESU

FILM PRODUCER :

YUTA OKITAKA

CASTING :

TOMOKO OKADA/SACHIE SHINMYO

STYLIST :

YOKOTE TOMOKA

HAIR & MAKE-UP :

SAORI HATTORI

EDITOR :

RINA TAKEUCHI/TATSUHIRO NOGICHI

COLORIST :

TOSHIKI KAMEI

MIXER :

KYOHEI ITO

SOUND PRODUCTION COMPANY :

BLACK CAT WHITE CAT MUSIC, TOKYO

SOUND DESIGNER :

SEIYA MATSUMIYA

ENGLISH SYNOPSIS :

A high school student is taking an exam, but she finds herself completely unable to focus on the test. As many can relate, her lack of concentration causes her to become overly aware of the smallest noises in the exam room. The more she tries to tell herself to focus, the louder and more exaggerated the sounds become, until they start to resemble musical instruments. Not only does she hear them, but vivid images of the sounds begin to fill her mind. The classroom transforms into a full-blown heavy rock concert, leaving her utterly frustrated by her inability to concentrate. In the next scene, she takes a Morinaga Ramune tablet, accompanied by the tagline, "Boost Your Concentration." With newfound confidence, she is ready to tackle the next subject head-on

ENGLISH CONTEXT EXPLANATION :

In Japan, where the competition for high school entrance exams is intense, students face immense pressure, especially during practice exams, which are known for their high stakes and stress. During these challenging times, many students turn to glucose-infused tablets, which are believed to enhance cognitive performance, to help them maintain focus during study sessions and exams.