SUB CATEGORY :

SOUND DESIGN

ENTRANT COMPANY :

RUMBLE STUDIOS, SYDNEY

TITLE :

ROLLIN’ INSURANCE: SMOOTH

BRAND :

ROLLIN INSURANCE

ADVERTISER :

ROLLIN INSURANCE

AGENCY :

BEAR MEETS EAGLE ON FIRE, SYDNEY

FILM PRODUCTION COMPANY :

DIVISION, SYDNEY

SOUND PRODUCTION COMPANY :

RUMBLE STUDIOS, SYDNEY

SOUND DESIGNER :

TONE ASTON

SOUND EXECUTIVE PRODUCER :

MICHAEL GIE

ENGLISH SYNOPSIS :

The sound of ROLLIN' Smooth was crafted through an intricate collaboration with the voice-over artist, pushing the boundaries of vocal manipulation. Each line was meticulously pulled, twisted, and layered, stretching the word "Smooth" to it's limits while staying oddly recognizable. This vocal experimentation was complemented by a dynamic and ever-evolving sound design, which played a crucial role in shaping the uncanny sonic landscape. The result is a surreal audio experience that feels almost human but exists in a dreamlike world where cars possess teeth and strange creatures bask in goopy, pastel-pink pools. The fusion of organic and abstract sounds creates an immersive environment that blurs the line between reality and imagination, enhancing the bizarre yet whimsical tone of the project.

ENGLISH CONTEXT EXPLANATION :

The sound of ROLLIN' Smooth was crafted through an intricate collaboration with the voice-over artist, pushing the boundaries of vocal manipulation. Each line was meticulously pulled, twisted, and layered, stretching the word "Smooth" to it's limits while staying oddly recognizable. This vocal experimentation was complemented by a dynamic and ever-evolving sound design, which played a crucial role in shaping the uncanny sonic landscape. The result is a surreal audio experience that feels almost human but exists in a dreamlike world where cars possess teeth and strange creatures bask in goopy, pastel-pink pools. The fusion of organic and abstract sounds creates an immersive environment that blurs the line between reality and imagination, enhancing the bizarre yet whimsical tone of the project.